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Transporting Content From Print to Digital

Overview

APTA, a longtime YGS client, counted on YGS Association Solutions to help the association transition its Passenger Transport publication from print to digital, leading to the creation of a brand-new site, offering streamlined content management and advertising opportunities abound.

Challenge

APTA was looking grow the effectiveness of Passenger Transport, the association’s twice-monthly member publication, for members and advertisers alike, as well as streamline publication and easily manage it, all while saving on production costs.

Results

Following a series of collaborative, strategy-focused discussions, YGS Association Solutions worked with APTA to determine a course of action that would move Passenger Transport into the digital forefront of the public transportation industry. Through the development of a brand-new site, www.aptapassengertransport.com, which included full-service design and web development from the ground up, as well as content population and training sessions with the APTA staff, the association is now efficiently delivering more up-to-the-moment content and advertising opportunities than ever before. The easy-to-use content management system puts the APTA staff in control, as YGS remains available to support APTA’s needs at the drop of a hat.
 
APTA continues to print one publication per year surrounding its annual conference, maximizing its content strategy to always meet members where they are.

“

YGS pulled together experts in various subject matters to help with design, flow, suggestions, technical support, and overall development.

They were a pleasure to work with, met every deadline (and a few were tight), and produced a stellar final product. We are so pleased with our new site and have had much positive feedback from our members.

I would use them again and again for other projects! "

— Kathy Golden

Passenger Transport Editor, APTA

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