American Public Transportation Association

Overview

APTA, a longtime YGS client, counted on YGS Association Solutions to help the association transition its Passenger Transport publication from print to digital, leading to the creation of a brand-new site, offering streamlined content management and advertising opportunities abound.

Challenge

APTA was looking grow the effectiveness of Passenger Transport, the association’s twice-monthly member publication, for members and advertisers alike, as well as streamline publication and easily manage it, all while saving on production costs.

Results

Following a series of collaborative, strategy-focused discussions, YGS Association Solutions worked with APTA to determine a course of action that would move Passenger Transport into the digital forefront of the public transportation industry. Through the development of a brand-new site, www.aptapassengertransport.com, which included full-service design and web development from the ground up, as well as content population and training sessions with the APTA staff, the association is now efficiently delivering more up-to-the-moment content and advertising opportunities than ever before. The easy-to-use content management system puts the APTA staff in control, as YGS remains available to support APTA’s needs at the drop of a hat.

APTA continues to print one publication per year surrounding its annual conference, maximizing its content strategy to always meet members where they are.

Services

YGS pulled together experts in various subject matters to help with design, flow, suggestions, technical support, and overall development.

They were a pleasure to work with, met every deadline (and a few were tight), and produced a stellar final product. We are so pleased with our new site and have had much positive feedback from our members.

I would use them again and again for other projects!

Kathy Golden, Passenger Transport Editor, APTA

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Transporting Content From Print to Digital