Creating a Successful Rearchitecture and Redesign? It’s Elementary!


With a three-year history producing content and design for Principal magazine, YGS was well-positioned to be a strategic partner in the rearchitecture and redesign of the association’s award-winning publication for K–8 principals. In cooperation with key players at the association, YGS continues to write, edit, coordinate, and design Principal magazine, published five times a year.


NAESP was looking for new ways to maximize the reader experience and bring cohesiveness across the association’s print and digital communication channels, all while maintaining the integrity of this trusted publication. 


Discovery sessions with key NAESP stakeholders—led by YGS Association Solutions—informed our strategic recommendations throughout the entire process. A renewed approach to column names and rubrics, a more streamlined feature well, and the introduction of entirely new sections breathed new life into the content. All of this was coupled with a refreshed masthead, a contemporary approach to page layouts and chosen imagery, and the addition of strategic entry points to encourage reader engagement on a whole new level. 

When presented with two unique design concepts, NAESP was beyond impressed with both. The final selection was made with minimal edits—a nod to the team’s industry knowledge and publication expertise. 

We have led award-winning redesigns of numerous association magazines.

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