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Retain Revenue and Relationships When Event Plans Change

By Craig Lauer
4/10/2020

If you’re looking at converting a summer—or even a fall—show to a virtual event or must cancel altogether as a result of COVID-19, this video shares useful tips to consider.

One tip? Overcommunicate! Not just to your attendees, but to your exhibitors and sponsors. Have a plan in place before announcements are made if possible.

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