Retain Revenue and Relationships When Event Plans Change
By Craig Lauer | April 10, 2020
If you’re looking at converting a summer—or even a fall—show to a virtual event or must cancel altogether as a result of COVID-19, this video shares useful tips to consider.
One tip? Overcommunicate! Not just to your attendees, but to your exhibitors and sponsors. Have a plan in place before announcements are made if possible.
Generative AI and Navigating Member Communications
As generative AI tools continue to quickly emerge, associations should take advantage of their efficiencies—sometimes.
Take a Page From YGS’s Ebook
Your association is constantly pushing out valuable content, but do your members know where to find it all? For a growing number of associations, an ebook is the solution.
Scan It or Tap It: Digital Business Cards Can Grow Your Association
Imagine you are meeting with lawmakers about your association’s position on a legal issue or a new business about how your association’s educational programs can benefit them and their employees. […]