Association Connect

Expert Insights to Help You Grow

Featured Posts

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Jason Sweigart | October 8, 2024

Ad Collection Just Got Easier

YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.

By Craig Lauer | June 29, 2020

How to Return to Work Safely

If you’re looking for a quick reopening guide for your office, check out this list of precautions to make your workplace safer.

By Craig Lauer | June 29, 2020

Your Guide to Better Association Advocacy

Even if your association has a robust advocacy plan in place, there’s always room for improvement.

By Craig Lauer | June 25, 2020

5 Quick Tips to Improve Your Writing

Helpful guidance to help you communicate even more effectively.

By Craig Lauer | June 22, 2020

Introducing Our Newest Press

YGS’ new HP Indigo 1200 digital offset press dramatically expands our print capabilities.

By Craig Lauer | June 22, 2020

Showing Next-Gen Members the Value of Your Association

Ensure the longevity of your association and the industry you represent by appealing to younger generations.

By Craig Lauer | June 15, 2020

Tips, Tricks, Teams

If you’re in need of a great tool to keep your staff connected, give Teams a go.

By Craig Lauer | June 15, 2020

Tips for Conducting Virtual Job Interviews

While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.

By Craig Lauer | June 14, 2020

5 Ways Podcasts Can Empower Your Association

Popular and profitable, the power of podcasts is undeniable.

By Craig Lauer | June 7, 2020

How to Be Heard in the Marketplace

At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.

By Craig Lauer | May 31, 2020

5 Pros and 5 Cons of Permanent Work-From-Home Policies

Consider the following advantages and disadvantages as you assess what’s best for your association.

By Ashley Reid | May 31, 2020

Nurturing Diversity to Benefit Your Association

As working from home becomes the new normal and geographical barriers are removed, there is more opportunity than ever to cultivate diversity.

By Craig Lauer | May 26, 2020

Our Teams, Our Strength

“My head is spinning.” I must have received more than 50 emails in the past month that included that phrase or something similar.

By Craig Lauer | May 26, 2020

Mental Health: A Necessary Priority for Your Team

It’s critical that your company’s leaders provide necessary resources and offer a lending ear to those on your staff who may need it.

By Craig Lauer | May 26, 2020

Staying Healthy on the Job—at Home

As the leader of your workforce, you must help employees navigate the current challenges, whatever those may be.

By Craig Lauer | May 26, 2020

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.

By Craig Lauer | May 26, 2020

Reducing Print Publication Frequency Can Be Costly

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.