Association Connect

Expert Insights to Help You Grow

Featured Posts

By Carmen Lamb | April 22, 2024

Harnessing the Dual Benefits of Ad Studies

Gain valuable insights with our free downloadable ad study questions.

By Carmen Lamb | April 10, 2024

A Marvel-ous Approach to Lead Generation  

YGS Association Solutions and Lead Marvels work together to bring strong lead generation opportunities to our partners.

By Laura Gaenzle | March 26, 2024

Outsource Your Event Sales and Management to Unleash Your Event’s Potential

Enhance your events by outsourcing your event sales and management to professionals with proven experience so your association can focus on its mission and members.

By Samuel Hoffmeister | February 26, 2024

Case Study: A New Site for School Administrators

YGS Association Solutions delivers a dynamic new website for the School Administrators Association of New York State.

By Ashley Reid | January 30, 2024

5 Tips for Bolstering Member Voices

Sharing perspectives and insights from your association members is extremely beneficial to other members, industry stakeholders, and even your own staff. Are you making it easy for those voices to be heard?

By Therese Umerlik | January 16, 2024

Membership Evolution: Tailoring Strategies for Gen Z Career Growth

Your association can thrive in the evolving workforce by embracing Gen Z and supporting their career journeys through education, networking, mentorships, and social media to foster meaningful connections and sustainable growth.

By Samuel Hoffmeister | December 11, 2023

Case Study: Transporting Content From Print to Digital

YGS Association Solutions reinforces its position as a trusted association partner, this time delivering a new content site for the American Public Transportation Association.

By Craig Lauer | April 19, 2020

Social Distancing, Innovative Connecting

A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine.

By Craig Lauer | April 19, 2020

Taking Care of Yourself Is Essential to Taking Care of Business

Here are some strategies you can employ to mitigate an understandably strong emotional response to an infectious disease outbreak.

By Craig Lauer | April 19, 2020

YGS Managers Support Parents Working From Home

Even parents who are accustomed to working from home are having to face the new frontier of closed schools and shut-down daycares.

By Craig Lauer | April 19, 2020

Cheers to Being #AloneTogether

Twenty-plus YGSers joined the video happy hour, and it was just what we needed.

By Craig Lauer | April 19, 2020

Leadership in a Crisis

An article by Sheriff Daron Hall, 2019–2020 National Sheriffs’ Association President. It first appeared in Sheriff & Deputy magazine, produced by YGS.

By Samuel Hoffmeister | April 10, 2020

An Employee Tests Positive for COVID-19—Now What?

As an essential organization during the COVID-19 pandemic, leaders have a responsibility to maintain a safe working environment.

By Jessica Price | April 10, 2020

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.

By Ashley Reid | April 10, 2020

Staying Creative in a Time of Uncertainty

To discuss this issue, we convened a virtual roundtable with our design team.

By Ashley Reid | April 10, 2020

Communicating With Members During a Crisis

Maintaining a calm, clear voice and keeping open channels of communication with members and stakeholders is critical.

By Rachel Markey | April 10, 2020

Associations Who Come Together Stay Together

Some ways to combat feelings of isolation and invigorate your mission’s vitality in this brave new world.

By ygsadmin | April 3, 2020

Keeping Your Organization Healthy

YGS remains fully operational, safely and responsibly, and we are here to help.

By Samuel Hoffmeister | March 30, 2020

Strengthening Solidarity Reinforces Resiliency

Amid the spread of COVID-19, organizations and their members are adjusting to a new normal of working from home.

By Samuel Hoffmeister | March 30, 2020

Unemployment Update and HR Sources

As the COVID-19 pandemic continues to affect employers in the U.S., the federal government has continued to issue guidance pertaining to unemployment.

By ygsadmin | March 27, 2020

YGS Remains Fully Operational

Please take a moment to watch my video response to the current crisis.