Association Connect

Expert Insights to Help You Grow

Featured Posts

By Craig Lauer | December 5, 2024

YGS Arch: A First Look at the Affordable Way to Elevate Association Content

YGS Arch redefines how associations share, manage, and optimize member communications.

By Samuel Hoffmeister | November 20, 2024

Why a Reflowable Layout for Your Digital Pub Just Makes More Sense

A reflowable format offers greater flexibility and a stronger reading experience on any device, reinforcing the value of your publication to both members and advertisers.

By Craig Lauer | October 22, 2024

Member Retention Strategies: How to Keep Your Members Engaged and Loyal

Creating unique member experiences is essential for ensuring ongoing retention and growth.

By Jason Sweigart | October 8, 2024

Ad Collection Just Got Easier

YGS Association Solutions’ new automated ad collection system leaves the guesswork in the past.

By Craig Lauer | September 16, 2019

Discover the New YGS Website: Personalization, Engagement, Results

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. […]

By Craig Lauer | September 13, 2019

YGS Launches FIRST Values Award Program

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and […]

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

By Craig Lauer | July 30, 2019

And the 2019 AM&P Emerging Leader Award Goes to …

Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.

By ygsadmin | July 11, 2019

Together We Grow

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

By ygsadmin | July 2, 2019

Total Principal Strategy

For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.

By ygsadmin | July 2, 2019

Something’s Brewing in Chocolatetown

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

By ygsadmin | July 2, 2019

Next Stop: Strategic Engagement

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.

By ygsadmin | July 2, 2019

Owning the Booth Space

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

By ygsadmin | July 2, 2019

An Astounding Enchaînement

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

By ygsadmin | July 2, 2019

Redefining a 70-Year-Old Brand

We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.

By ygsadmin | July 1, 2019

A Campaign for the Building PROs

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

By ygsadmin | July 1, 2019

Eventful Educator Engagement

TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.

By ygsadmin | July 1, 2019

Crystal Clear Strategy

YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”

By ygsadmin | June 28, 2019

Access Granted, Membership Boosted

YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.

By ygsadmin | June 28, 2019

A Storefront, MAPped

YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.