Association Connect

Expert Insights to Help You Grow

Featured Posts

By Samuel Hoffmeister | February 27, 2023

Messaging Matters: Lessons From Super Bowl LVII Commercials

Your association may not have an audience in the millions, but delivering effective, strategic messaging can put you on a winning path.

By Therese Umerlik | January 31, 2023

Social Media Trends for 2023: 3 New Ways to Grow Your Online Reach

To connect with and expand your membership and outreach, your association should have a robust social media strategy flexible enough to evolve with changes in this interactive technology. But responding […]

By Rachel Markey | December 20, 2022

8 Smart Considerations for Charitable Giving

Discover why and how associations that give back gain an advantage—beyond their bottom lines.

By Therese Umerlik | December 6, 2022

The Power of Storytelling: Creating a Connection Through Experience

Your association has stories of its successes, achievements, and goals, but are they being shared? Check out some ways to craft your stories so potential and current members can see how you can help them grow.

By Samuel Hoffmeister | November 21, 2022

Association Websites: Creating an Effective User Experience

When a current or potential member visits your website, you want them to stay, explore, and get informed as seamlessly as possible, right? Right. So when it comes time to […]

By Laura Gaenzle | May 9, 2022

Exploring New Revenue Sources in the Digital Age

More and more, associations are branching out into new online revenue streams and reaping the benefits of the internet age.

By Samuel Hoffmeister | April 25, 2022

Does Your Brand Still Deliver Value?

If your brand no longer fully represents your mission, your purpose, and your membership, now is the time for a change.

By Julia Berley | April 13, 2022

Staying Connected With Retiring Members

Engaging retired association members can help strengthen your organization and connect new and old members.

By Ashley Reid | March 29, 2022

When an Audit Is a Good Thing

A communication audit can reveal valuable insights into what your members are looking for.

By Samuel Hoffmeister | March 14, 2022

Say Hello to YGS Association Solutions

YGS Association Solutions and our new website have been unveiled to even more clearly communicate to association clients that we are experts in offering strategically focused communications, marketing, media sales, and event solutions.

By Julia Berley | March 1, 2022

The Future of Remote Work Part II: The Employer Angle

Every association is different, and the solutions that work well for some might not be so successful for others. However, no matter what works for any individual association, the most important thing for all leaders to remember is that this transition to this new world of work will require resilience and flexibility.

By Megan Brodbeck | February 15, 2022

Three Steps to Reinforce the Value of Your Events

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. […]

By Julia Berley | February 1, 2022

Across the Ages: How Different Generations Feel About Remote Work

As attention shifts to the future of workplaces post-pandemic, many workers have reservations about a return to the old routine.

By Rachel Markey | January 18, 2022

Say Hello to Your Account Manager

You know they nurture long-term relationships, but do you know what makes your account manager stand out from the rest?

By Julia Berley | January 4, 2022

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

By Rachel Markey | December 14, 2021

YGS Gives Back During the Holiday Season

No matter the time of year, YGS is highly involved in several community initiatives, but the holiday season is undoubtedly one of the peak times of giving.

By Laura Gaenzle | November 30, 2021

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

By Rachel Markey | October 19, 2021

Combating ‘The Great Resignation’

Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.

By Rachel Markey | September 21, 2021

YGS Responds to the Global Paper Shortage

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

By Ashley Reid | September 8, 2021

5 Reasons Why Your Association Needs Large-Format Digital Printing

Every association needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company/association deserves.

By Samuel Hoffmeister | July 27, 2021

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.